About Us

History: Fine Art Photography

History: Cars as Art

Rolling Sculpture's Art

About The Photographer

Accolades

The parallels between the history of fine art photography and the history of "cars as art" is fascinating. Both were overlooked as art during their formative decades, then received great recognition later by becoming highly collectible.

Now that they are widely accepted as such, it was only natural to bring the two together as RollingSculpture's art. Our photographer's work is highly acclaimed, and is exhibited in the offices and homes of automotive designers and executives, collectors and enthusiasts.

Snapshot History: Fine Art Photography

Though photography has been around since the 1830s, it took the better part of a century before it became accepted as "fine art." Paintings ruled the artistic world during the medium’s formative years, for those who tried to represent photographs as art generally did not have much success.

The jump occurred in the first half of the 20th century, particularly when the modernist movement came to the fore. Photographers such as Ansel Adams and Edward Weston saw beauty in ordinary items and daily scenes, and their keen eye for composition turned familiar objects, landscapes and people into art.

Today fine art photographs are highly collectible, with Forbes dubbing them "the art of our time." Some command prices well into six figures at fine art auctions, and museums and art galleries around the world constantly sponsor photographic exhibitions. And much like the days gone by, many collectors closely follow their favorite photographers, often snapping up new images when they are released.

Snapshot History: Cars as Art

For the first two-plus decades of automotive history, a car’s shape was generally composed of large flat surfaces joined by right angles. That changed in the late 1920s when the Weymann system caused a revolution in the way "coachwork" was constructed. Automotive stylists’ imaginations were now freed of their shackles, and stodgy lines and square corners quickly became a thing of the past.

The concours d’elegance circuit became a prominent part of upper crust social life in the 1930s, as wealthy patrons often purchased or commissioned cars with spectacular shapes for these "competitions of beauty." Stylists frequently worked closely with clothing designers who often created a new fashion to complement the cars on exhibit.

In 1951 the automobile officially became recognized as art when New York’s prestigious Museum of Modern Art held an exhibition titled "8 Automobiles." On display were seven influential prewar designs and the Pinin Farina designed Cisitalia 202. "The Cisitalia’s body," the exhibition’s catalogue eloquently noted, "is slipped over its chassis like a dust jacket over the cover of a book."

The catalogue also dubbed the automobiles exhibited "rolling sculptures." The term stuck, and is widely used today to describe breathtaking automotive designs.

About RollingSculpture’s Art

We believe the photograph is the ideal medium to portray the beauty of the automobile. Whether it is the car’s forms and lines, the subject, light and setting, the composition’s colors, or a combination, each RollingSculpture image delivers maximum visual impact and presents the car as art.

Our fine art prints are made to the highest standards possible, using state of the art technology and printing processes. We only use archival papers and inks, the result being the boldest and most dramatic colors possible that last for more than 60 years.

While we utilize new technologies, whenever possible we strive to follow in tradition of the great masters such as Ansel Adams, Edward Weston and Ruth Bernhard. The photographer thus signs in pencil the signature mat attached to the photo, leaving the original print unmolested. A pencil signature ensures longevity, for a pen’s ink is typically dye-based and can fade or change color. The signature mat is augmented with an overmat, giving the photograph the elegant presentation typically found in leading art galleries and museums.

We ship via UPS within five days of receiving your order. Each shipment is properly packaged and insured. When it leaves our premises, you receive an email with the tracking number so you know where your print is at all times.

If you regard the car as Rolling Sculpture, you will love our fine art prints!

About the Photographer

Winston Goodfellow’s love affair with the automobile was kindled in the mid-1970s when he was in high school. One day after basketball practice, a teammate called out, "You have to see this!" Parked next to the gym was a new Ferrari 365 GT/4 BB "Berlinetta Boxer" owned by a Saudi prince who attended a nearby college. A few weeks later Goodfellow saw another prince’s Lamborghini Countach LP400, and he was hooked.

Goodfellow spent most of the 1980s in the financial services industry, then changed careers in the early 1990s to become an automotive writer and photographer. Today his photos and words are found in books and magazines around the world. He is a Pebble Beach Concours Chief Class Judge and a Seminar Leader with the Smithsonian Institution.

"When I started my career as a writer and photographer," Goodfellow reflects, "I thought I would specialize in what interested me—performance and collector cars, and their history. I soon found myself shooting and driving things that were fast and cool, and spent time speaking with the people who created them. I was like a kid with his hand in a cookie jar!"

He hasn’t looked back. "I am one of the luckiest people in the world, for I have stumbled onto one of life’s great secrets," Goodfellow goes on. "If you love what you do, how can it be considered work?"

Accolades

"The prints of my Miura are so good, I am tempted to sell the car!"
– Collector Kevin Romak regarding the shoot on his Lamborghini Miura SV

"What makes Winston’s prints ‘art’? That is like asking why a woman is beautiful. You know it when you see it!"
– Fabrizio Giugiaro, Styling Director, Italdesign-Giugiaro

"The artistic interplay Winston’s prints have between the subject and background is fantastic. He does this better than just about anyone."
– Andrea Zagato, Managing Director, SZ Design

"Winston is an artist. I really get a special feeling when I see his prints, particularly the ones I have of Lamborghinis."
– Valentino Balboni, Test Driver, Automobili Lamborghini

"Winston sees cars differently from most everyone, and his prints bring out his passion for the subject. He really captures the essence of the form the designer intended to produce."
– Tom Tjaarda, designer of the Pantera and 70+ other cars

"Winston Goodfellow has captured the purity and sensuality of the E-Type with such clarity. The power and beauty of the photograph embodies the true aesthetic values of the car in a way that is rarely mastered."
– Ian Callum, Director of Design, Jaguar